Customer Relationship Management (CRM)

CRM is a software solution for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
With a CRM solution, the sales and marketing team can track and follow a customer’s interaction journey with the business. This can enhance the customer journey and experience by refining each customer touch point.

A CRM system gives everyone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. CRM software lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone within the company who might need it.

With visibility and easy access to data, it’s easier to collaborate and increase productivity.

Today’s sales pipelines can have dozens of touchpoints. Keeping up with your customers is a challenge for any business.

69% of customers appreciate personalization, but only if based on data they’ve directly shared with the business.

  • But with a CRM solution, you can bring all the data you’ll need for your sales and marketing strategies into a single platform. It boosts your efficiency and productivity and gives your customers a more personalized experience.
  • CRM software is increasing in importance as it is the largest and fastest-growing enterprise application software category. If your business is going to last, you need a strategy for the future that’s centred on your customers and enabled by the right technology.But getting up-to-date, reliable information on your progress can be tricky. How do you translate the many streams of data coming in from sales, customer service, marketing, and social media monitoring into useful business information.
  • A CRM system can give you a clear overview of your customers. You can see everything in one place — a simple, customisable dashboard that can tell you a customer’s previous history with you, the status of their orders, any outstanding customer service issues, and more.
  • Marketers can use a CRM solution to manage and optimise campaigns and lead journeys with a data-driven approach, and better understand the pipeline of sales or prospects coming in, making forecasting simpler and more accurate.